DavidOverton.com
This site is my way to share my views and general business and IT information with you about Microsoft, IT solutions for ISVs, technologists and businesses, large and small.  
how up with technology (E-typed) is your neighbourhood (or Britain's digital tribes)

I love the User Experience Trends Blog that covers all sorts of weird and wacky things, but saw this and just had to comment on it.  UCL have mapped the country and put postcodes into technology usage. I didn't agree with mine, so added the feedback.  Anyway, here is the item from the blog:

Classifying by technology use
Britain's digital tribes revealed. "Households in Britain can be classified into 23 "e-types" depending on their access to technology, say researchers. E-types include mobile explorers, the e-committed and rational utilitarians. [...] Every postcode in Britain has been assigned a classification which people can check online to see if they agree with the researcher's analysis. "What really emerges is that almost all of the types have some interaction with technology," said Professor Paul Longley, who led the study at UCL. "In a sense we are all digital now""

 

ttfn

 

David


Posted Fri, Sep 15 2006 3:33 PM by David Overton
Filed under:

Add a Comment

(required)
(optional)
(required)
Remember Me?

(c)David Overton 2006-23