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This site is my way to share my views and general business and IT information with you about Microsoft, IT solutions for ISVs, technologists and businesses, large and small.  

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  • Not sure about the value of partner - here is a good list of reasons

    I was asked to record a little video as to why people should join the partner programme, especially with regard to selling to small businesses. It is worth looking at the video if you are not sure of the value around the levels. However, one nice thing about the site is the list of benefits you get - are you making use of all of them yet? http://www.microsoft.com/uk/partner/programme/registered/default.aspx?page=overview These include: Hands-On Labs Online Classroom training Quarterly not-for-distribution software* Partner Marketing Centre access Project Guides Business-critical phone support Microsoft Managed Newsgroups Partner Solution Profiler Then, if you join the SBSC programme you also get: http://www.microsoft.com/uk/partner/sbsc/ A Small Business Specialist badge so you can differentiate yourself in a busy market Connection with customers looking for IT suppliers in your area Access to our pilot of free pre-sales technical support Customisable sales and marketing collateral aligned with Microsoft marketing...
  • 10 tips on how you and your customers can easily market their business

    Hi, so one of the often asked questions is "How do I take my business to market without spending a huge amount". While I don't have all the answers, this question is often asked and I have seen answers on both www.bCentral.co.uk - THE UK destination for Small Businesses, but I also saw this article on the US MS site - http://www.microsoft.com/smallbusiness/resources/marketing/customer_service_acquisition/10_low_cost_ways_to_market_your_business.mspx?xid=c0007 - it has the top ten tips that we recommendations and by simply going through the guide and asking your customer "Would you consider doing this", you can start to get the grey matter going. In fact though, don't ask the question above, ask this one - it becomes easier to clear the fog around the benefit of technology "What would be the impact on your business if you did X?" - and try to get that impact down to a financial statement - this is your budget :-) Of note, the Marketing pages on bCentral are not all about product and can be found at http://www.bcentral...

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