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  • Must attend UK event - filling up fast - Wembley 7th October - Microsoft Partner Network

    [updated with correct URL] I saw this and thought I should pass it on. Microsoft Partner Network 2009 will explore strategies that enable you to continue to meet customers' needs and exploit new opportunities. Designed for Partner executives and sales leads, this event follows on from the Worldwide Partner Conference in July and provides more details of our UK execution plans. Join us for: - Insights from Microsoft executives as they share the Microsoft vision and strategies together with business growth opportunities and product innovation - A range of Partner-to-Partner online and offline networking opportunities, plus strategic and practical guidance on how to collaborate successfully with other Microsoft Partners - Market insights and guidance on developing customer opportunities - Useful resources to help you sell, market and deploy Microsoft technology, particularly when you find yourself in competitive technology situations - A glimpse into future industry trends and innovation, with exciting demonstrations...
  • Microsoft wants to know what you want for the UK SBS 2008 Launch? Time to stop saying you want it better and time to start saying what you actually want and would use!!

    One thing I have never been accused of is holding back my opinion and on the Yahoo Groups recently there has been some discussions around what Microsoft has done for partners. As part of the discussion this blog post from Sonal, the UK Product Manager for SBS 2008 and EBS 2008, came up with a question around what do partners want to see in a UK launch. I thought people who read this blog might like to pop over to Sonal's blog and give a voice to their wants. I've seen suggestions from free beer, which was a Joke I was later told, to license pricing, features and benefits, how to up-sell/cross-sell. The problem with the later items is that they are simply personal to the business doing the selling - why have an upsell to mobile devices if your business can't facilitate it? What do you want to see at the UK SBS 2008 Launch? In May 2006 we had a server event for guys (and gals) who sell server - specifically Small Business Server. We split the event into two - the morning event was for those who were...
  • Want to legally download Microsoft Software (Vista, Office, Works, Maths and Expression) - go to the www.MicrosoftStore.co.uk (UK & Germany for now)

    I would have put money on this not happening this year, but finally there is a legal place for people to download full copies of Microsoft products. Go to http://www.MicrosoftStore.co.uk and you can buy software and download it there and then. At the moment this is limited to the UK and Germany, but I would personally expect it to go broader like all Microsoft ventures! I suspect the list of products will also expand. ttfn David Technorati Tags: Microsoft , Windows Vista , Office 2007 , Works 9 , Expression , Buy , Download , Shop
  • More ways to engage with customers using the Microsoft advertising campaigns

    [updated 4th March] Many people congratulated Microsoft after the Mr Busy campaigns allowed partners to drive their customers back to them using a MS campaign. Well, this is now being repeated for a number of campaigns. Today I found the click and go site to get them all ( http://www.campaigns.arvato-services.com/ ). You can get 200 post cards or 1,000 e-mails for free and then a low price for additional cards/ e-mails if required. The campaigns covered include: Business Productivity Customer Acquisition and Retention Security and Reliability Small Business PC Mr Busy This method of engaging is not new to the Small Business team and others have covered this before (eg Susanne here ), but it is worth re-highlighting this now as some of the campaigns have been renewed, so go back and visit the site!! ttfn David Technorati Tags: Microsoft , Marketing , Campaigns , Business Productivity , Customer Acquisition and Retention , Security and Reliability , Small Business PC , Mr Busy , Partner , SME , Small Business Server...
  • What Bill Gates said he will be working on once he stops his full time role - from 2008 Partner Pre-launch event

    I had the pleasure of attending this event today. The last item was Q&A with Bill Gates and there were a number of questions that you will be able to watch and listen too in the future. However, the one that I thought was most interesting was this one: "What will Bill be doing in his part time capacity with Microsoft and what will the Bill and Melinda Foundation focus on?" His reply was roughly (I made a few scribbled notes, so I hopefully have the gist, if not the words): Ray Ozzie and Craig Mundie will take care of the "one Microsoft and R&D function" Bill will focus on 3 areas: Search - still have lots to deliver from the various teams - we have just started to see the beginning of this - in both internet and enterprise areas Office - Bill has always had a keen interest in this area and it will continue. Things to be included are Modelling and declarative rules Natural User Interfaces - more voice, touch, gesture and general non-keyboard interaction with technology For the foundation...
  • Do you have a good story to tell about you, your customer and the use of Microsoft technology? If so, get your name up in lights (well, the web) and get Microsoft to tell everyone about it

    Microsoft is currently looking for Small Business case studies about how customers use Microsoft products. These case studies include the name of the partner used to install the solution and so are a great way of generating completely free publicity. Case studies are mainly targeted at a customer audience and will be used on our customer website's, in newsletters, in collateral and sometimes in the press. If you would like to nominate any of your customers please go to www.articulatemarketing.com/partner.html and fill in the short form with their details. After you have submitted their details no further work is required from you as we will contact the customer directly for a short interview. Both yourselves and the customer will then be able to review any case studies before they are used. ttfn David Technorati Tags: Microsoft , Small Business , Case Studies
  • Small Business Building Blocks: Learn How To Create Magnificent Marketing Materials

    I always say that every contact you have with your customers is marketing and that marketing is not "hard", but does require some thought. Well I thought you might like this teleseminar. Learn How To Create Magnificent Marketing Materials John Jantsch of Duct Tape Marketing will be conducting a 3 part teleseminar that will teach you how to create marketing materials that educate and connect with your prospects. In this series, you will learn how to create a marketing kit, learn how to use stories in your marketing to connect on an emotional level, and learn how to develop and use case studies and testimonials in your marketing. Small Business Building Blocks: Learn How To Create Magnificent Marketing Materials ttfn David Technorati Tags: Marketing , Small Business
  • What's In A 'Small-Business' Label? - Forbes.com

    I saw this and thought I would share it. As small business partners we need to decide what the "Small Business" means and tell our partners and customers. It is not about sticking a label on something that fits everything, but actually customising it for the real small business customer. And I don't mean the less than 1,000 person business, but the sub 100, sub 50 and even sub 10. It is worth reading the rest of the article to see what is said about brand and laptops. What's In A 'Small-Business' Label? Lisa LaMotta , 09.12.07, 6:00 AM ET It's one of the oldest marketing tricks in the book: Make the same product, but sell it to a new audience. That's what large retailers and manufactures have been doing lately to tap the lucrative small-to-medium-sized business (SMB) segment. Last month, for example, Best Buy (nyse: BBY - news - people ) added a Professional Series label, which signifies products putatively geared for small businesses, though many have mass appeal as well. Dell...
  • SBS rebates for partners - get up to $225 back per installation - and don't complain that we only do these in the USA - this is available in many countries, including the UK too

    I just know when a rebate offer goes up on the Microsoft web site that I will get an e-mail asking if it will be available in the UK. For this one the answer is most definitely YES. To prove that it is not a waste of time, I need you to USE the offer, i.e. sell SBS and claim back you money, CALs or D-Link wireless router. Below are the details from the UK web site, but if you go to http://www.sbsoffers.com you will be able to select your country. Since this is a limited time offer, the more you sell now, the more you make - you can make up to 50 claims under this offer!! Take advantage of these offers when you provide on-site, deployment services for Windows ® Small Business Server 2003 R2! Don’t miss this opportunity! From September 1, 2007 to December 31, 2007, the on-site services you may already provide to customers to deploy Microsoft ® Windows ® Small Business Server 2003 R2 could make you eligible to receive some great rewards. Provide on-site deployment services to your customer between September 1, 2007...
  • Microsoft, web services, new business models and small business

    In the IT market the term "change is the only constant" has been around for years (well, certainly since I left ICL where change was not constant, but that was due to the contract that dictated that everything did not change, so fell behind). Note, this post is purely the ramblings from my mind, not a statement from Microsoft in an Official or Unofficial capacity We've seen big iron, then smaller systems, the rise of SMP, the reduction in IT hardware and software costs for solutions, the rise of Microsoft servers, client server, 3-tier, clustered computing, multi-core and now internet enabled computing. There is much more, of course, to come, but how we deliver IT to customers has changed too. Of course, this is all generalised and some people have always been at one end or the other, but general acceptance is always shifting - remember the ASP business model of the late 90's - dead, yet here it is again with Software as / plus service. The pricing of some services even appears to be £0, yet...
  • Why should a small business use Office 2007

    Once again I thought I would put pen to e-paper on the top reasons I give people to move to Office 2007. I don't think there are many businesses out there that use a PC and don't use some form of office productivity suite and while most use Microsoft Office XX (where XX could be 97, 2000, XP or 2003), some use other products that in my opinion just don't compare for a business that wants to look great and work efficiently. With Office offering a massive choice of products and features, these are the headlines I use when talking to people. For those with a version of Microsoft Office, but not 2007 More Professional and Impressive documents and materials Use Microsoft Publisher 2007 to build sales and marketing materials that look agency made, but are actually in-house work The updated Microsoft Word 2007 has many features to ensure your documents have a professional, consistent look and feel throughout the whole document conforming to your brand goals (no matter how big or small they might be). The...
  • How to use Office Outlook 2007 with any internet connection and how to access Outlook Web Access from any web browser - all in a Video presented with Silverlight

    The Video I have delivered a number of Vista and Office demos over my time, so I decided to record a number of them for others to borrow, use, learn from or anything else they choose. This video covers the following subjects in enough detail for people to hopefully understand what they need to know on how to use Outlook via a web browser and via an internet connection: Outlook Web Access with recent browser (IE5 or above) Outlook Web Access basic or lite edition for low speed internet connections Configure Outlook to use RPC over HTTP To see the video played using Silverlight (just try it) click here *. I am hoping that in the near future that the WMV file will be available at new bCentral - the UK Small Business Center on MS.com. At the moment it is not available there, but a copy can be found here * it will take a few moments to open if you have Silverlight installed and require you to download Silverlight if you don't, but it is a 1MB download How I made it I simply ran through part of my normal demo talking...
  • Why should a business get Windows Small Business Server 2003 (SBS) to help their business

    I have been asked this many times and had promised to put these things down on paper (well e-paper), so now I am. This is my thoughts on why someone should buy SBS and also how I would sell it if I was selling it. Obviously there is much more that can be said and tailoring a solution to a customers needs is vital, but if presenting at an event or describing it on the radio, this is what I would say. Windows Small Business Server 2003 (SBS) is priced lower than other Microsoft servers to enable a small business to get the benefits of servers without any functionality compromise. We have even enhanced the product to put MORE in there than a standard Windows Server. To enable this price benefit Microsoft has put some limits (see below) on how SBS can be used which basically stops big businesses from using it, however you can cash in your investment in SBS and buy an Enterprise server should you ever need to and use the "cashed" in value to make the Enterprise server easier to afford too. Having said all...
  • Want TechNet Direct for free - that is all out software for trial and 2 support calls - simply submit two assessments to the Microsoft Business and Technology Assessment Toolkit

    I have always like the Assess and win program along with the Technology Assessment Toolkit, although some say they have little to learn from it. It is one of those things where someone says "I need more stuff from Microsoft, but not anything to help me sell because I am great at that already." A partner who I respected told me that the format of the kit did not work for them, but they took the questions and used them as a checklist, added some of their own and now it works well. They also said that they don't run through the questions one after another, but have a conversation with their customer, and then fill in the blanks at the end. Anyway, the toolkit is a great way to understand more about your customer and their motivations and then plug some generic data into the engine inside Microsoft that tries to build solutions that match your customers needs. Technet Direct gives you DOWNLOAD access to almost all of Microsoft's software AND two free support calls - and you get this for FREE after...
  • WPC Partner Conference in Denver - what is on and how to follow it even if you can't be there

    The Microsoft Worldwide Partner Conference is an amazing opportunity to understand what Microsoft is planning on doing for its partners over the next 12 months, what changes will be happening to our products, look Microsoft in the eye and ask your question and to build relationships with other partners and people inside Microsoft to benefit your business. Some of the speakers include UK Small Business partners, such as Susanne Dansey , Gareth Brown and Andy Trish . They represent two areas of the community and their own companies, Westcoast a Microsoft distributor aiming at the small business end of the partner market and thriving, now Gold Certified SBSC partners who two years ago were not on Microsoft's radar and have made being a SBSC partner a real benefit. In terms of what is on that is just for small business partners we had the Symposium yesterday. As to what was expected, here is the small business blog http://blogs.msdn.com/mssmallbiz/archive/2007/07/03/3677168.aspx Microsoft Worldwide Partner Conference...
  • What can Microsoft do to help your business as a Microsoft Partner

    It is rare that I copy a MS web page directly, but the information in here is amazing and worth spreading the news on. I found the Microsoft Partner Drive Your Business web site and not only does it have the information below. It also has references like " Read How a Partner Maintains 100% Growth Year After Year ". If you have seen one or two of them, don't fret - look at all six options and tell me if even one of them was a nice surprise for you. Are you looking for ways to strengthen your business performance? Find out how partners in the Microsoft Partner Programme are outperforming 12 out of 14 industry benchmarks through market differentiation. Find Out the Partner Pathway to Business Performance Is your company as profitable as it could be? Take a comprehensive assessment that measures your business performance across key indicators, including profit margins and revenue growth. Get Your Customised Business Report Increase your market visibility, generate sales leads, and promote your business...
  • Can customers find you on the Microsoft web site? Did you know that the "old" method for customers to find you is being turned off on June 14th? Have you added your solution Finder profile yet? If not, prepare to disappear

    Promote your business online The Microsoft Resource Directory, listing all Microsoft partners, will be retired on 14 June, when all traffic will be redirected to the increasingly popular Solution Finder tool. This is where existing and potential customers can search for partners who offer the specific business solutions they are looking for. To be included in this partner listing, and to help increase your sale leads at no additional cost, you need to ensure your business offerings are entered in our Solutions Profiler tool. This is a great opportunity to promote your business online and it takes just a few minutes to profile your solutions. I saw this and somehow figured that a few people might need a little prompting. I have written on how easy it is to add a solution using solution finder here . ttfn David Technorati Tags: Solution Finder , Partners [updated @ 2:20pm to fix access error]
  • Do you wish there was a good list of questions to understand a customers business and technical needs? Well you had better look at the Microsoft Business and Technology Assessment Toolkit FAQ (and win copies of SBS 2003 R2 to sell)

    I should have blogged on this ages and ages ago, but somehow I thought everyone knew about this already. It is a set of tools (pointers to documents, Q&A recording tool, customisation tool and general web based advice) to help you sell your services by understanding the needs of your customers and share this information easily around the business. The best place to start is the FAQ page ( Microsoft Business and Technology Assessment Toolkit FAQ: Toolkit Updates ), which has loads of good links - below is just the start of the good information. Also, if you do a few assessements and submit the data to Microsoft, you could earn a free copy of SBS 2003 R2 for you to do with as you will - give to your partner at home, sell to a customer, mount on the wall as the only free thing Microsoft has ever given you :-) Find comprehensive answers to your questions about how to download, install and use the Microsoft Business and Technology Assessment Toolkit (English only). For further information about the Windows Small...
  • Win an XBOX 360 or 5 x Office and Vista while getting Microsoft to pay some or all of your Marketing Campaign Builder Expenses for Small Business PC, Branch Office solutions or Build Customer Connections Campaigns. Time limited - ends 30th April 2007

    Hopefully I have your attention, which is good. Microsoft UK are trying to encourage the use of our marketing tools and also gain some feedback. First of all, the prizes for the best feedback - an Xbox 360 system OR 5 x Vista Ultimate AND 5 x Office 2007 Pro. Next, the cash - we can offer a limited number of people £150 towards a marketing campaign - if that covers the whole of the campaign, then so be it and it has cost you nothing! This money is to be used at the UK Partner Campaign Builder portal. OK, so now for the pitch! As many of you know we like to help our partners in many ways here at Microsoft and one area that small business partners have asked for help is in the marketing area. Campaign Builder is a one stop shop to either produce materials and run the campaign yourself, or use the agency to run the campaign for you (or at least print the materials). Well, we have a limited number of discount vouchers to make this a £150 easier process. The idea is simple to do, simply do the following this April...
  • The Small Business Summit is coming - 19th - 23rd March - watch online

    [updated 29th March 2007] Now the event has happened you need to go to http://www.microsoft.com/smallbusiness/small-business-summit/FY07/SummitVideo/Watch.aspx to watch the various sessions. The Microsoft Small Business Summit is just around the corner: March 19-23. It's free, it's online, and we don't want you to miss it. To help you get the best value and training for your business, we've identified the top webcasts from the Small Business Summit. With links below, we've also simplified the process of adding your chosen webcasts as appointments on your Outlook calendar. On the date and time of your preferred webcasts, you have two easy options for viewing the live webcasts : Click the linked webcast title below. -Or- Click the linked webcast title in the Outlook appointment text. Note: To view the webcasts, you must have Windows Media Player installed. March 19, Day one (9:00 AM - 2:00 PM, Pacific Time) 9:00 AM - 10:00 AM - Keynote: Solutions for Small Business Kevin Turner, Chief Operating Officer, Microsoft...
  • Vista, by itself, and business value - what can you get

    I was a little horrified to see a small business group posting that said " In my opinion, there is nothing in Vista that warrants an upgrade at this time for businesses." Oh my golly gosh thought me. Has this person actually looked at the stuff we have to better explain what the benefits are? (I don't know, but if they have then Microsoft needs to do a better job, if not, then Microsoft needs to do a better job telling everyone). 1st off though, just as many people have commented - I expect many people to buy Vista with a new PC, but I also believe that the decision to buy a new PC will in part be driven by Vista as opposed to just hardware needs. OK, where does Vista add value to businesses (this is where I use it) over Windows XP out the box today and even more so over Windows 2000: Work More Efficiently Searching for documents, e-mails, contacts Preview files without opening them via thumbnails and preview pane Shrink to fit for IE printing Finding open programs, items on start menu, control panel items Enhance...
  • Sales tools, campaigns, downloads and brochures for Selling the Small Business PC (running Vista and Office 2007)

    Kerry in the Small Business team sent me this mail, so I thought I would forward it on. It is worth knowing that items from the stock shop are often free, including P&P. I’m getting lots of questions about what is available to partners to use to support the small business PC campaign. Details have been included in the campaign updates – but I understand the volume of email we all receive, so hopefully this will be more specific to your needs. We have the following produced and available: Item Details Where to get it! Campaign Builder This campaign promotes our latest product releases specifically for small businesses, Windows Vista™ Business and Microsoft® Office Small Business 2007 promoting how it’s going to transform the way they do business. Aimed at the small business owner/manager, it highlights how Windows Vista™ Business and Microsoft® Office Small Business 2007 introduces powerful new technologies that empower them and their employees to do so much more with their PC. Ultimately, helping them collaborate...
  • Easy way to learn Vista, while also learning how to demo it

    Many of you have Windows Vista, but now need to understand what you can do with it. Rather than reading one of the nice big books, you could go look at the www.windowsvistamagazine.co.uk and read all the great info there. You could also go and look at the training available on the Microsoft Partner site. Finally, you could go and get all the tools you need to build a demo system, including the "scripts" for home and business use and then work through them - it will not take more than an hour to work through them, but by the end of it you will know most of the interesting features of both products. Windows Vista for Partners - Your DRT - the site includes: Step 1. Before getting started, learn what it takes to create your own DRT. Download and review the Windows Vista Demo Setup Guide . Step 2. Gain access to the latest tools for DRT development. Download the zip file , which contains Sample documents Demo files Sample applications Management shortcuts Step 3. Need a little direction on how to set up your demo...
  • Why the blue badge will not help you find prospects, but might help you turn them into customers

    I'm going to start with a contentious statement "The Blue Badge is the best scheme in the world for IT partners serving the small business sector". The second thing is that it is not a sales campaign to get people to buy from you. It is a quality assurance and community system. We have been having a bit of a discussion internally today about the "blue badge" - you know, the SBSC logo. This discussion is a little UK focused as some of the features and benefits are UK focused. The discussion was triggered by the questioning blog by Tim Long who wants to see the community do more to promote the benefits of the blue badge. We know this can work - in the US some members put together a radio show and those of you who know Harry Brelsford will remember that he played the commercial they did at many of the events. The simple truth that SBSC is a flag for partners to rally around and build communities, not a flag for prospects to rally around. The people in SBSC have something that sets them apart from the pack, but does...
  • I'm sorry - I am not perfect and nor is Microsoft. Sometimes it is our fault

    I can be abrasive sometimes and whether it "is my fault" or not, I don't always understand others' point of views. To this I would like to say "It is my fault". Now, if you have got up off the floor, let me give you a few examples. I say "contact our customer support" and you say "I don't have time". Before I rant - OK, I understand this, if you could share the bug at some time, we will try to fix it. We haven't been able to identify it yet, so need your help I say "There is no OEM media, get over it" and you say "I need OEM media to do my installs". OK, I can't fix this one. I do understand where you are coming from. If I were to share the fact that in the UK, which is a low piracy country, our tests so far have shown between 10-15% of all copies of Windows are pirated and many come from Action Packs and other OEM keys, does that help understand why this is such an issue? I do wish I could give you back OEM media, but I've been told it is just not possible. While Microsoft did publish the changes coming, I now...

(c)David Overton 2006-23