David Overton's Blog and Discussion Site
This site is my way to share my views and general business and IT information with you about Microsoft, IT solutions for ISVs, technologists and businesses, large and small.  

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  • How to sell Hosted CRM (CRM Online) in the UK and still retain your customers and a good profit – by working with Increase CRM

    [updated with contact details at 16:38] I have a partners or two that are looking to implement CRM internally and through the conversations about how they could do this came to know of the guys at Increase CRM. The good folks at Increase CRM seem to understand how SBSC partners think because the offerings they have for referral and resellers seem to be quite good to me. if you want the brochure on the subject, let me know, but here is the important piece for partners: What is the Referral Program? Partners in the Referral Program refer their customers to Increase CRM and we offer hosted Microsoft Dynamics CRM and support services directly to the customer. Typically, the partner will provide implementation consulting services and may choose to provide first and second line support. Referral Partner Commissions The Referral Program guarantees partners commissions from any customers referred to Increase CRM: Subscribers Commission 5-10 100% of the first month’s subscription fees 11-50 200% of the first month’s subscription...
  • More ways to engage with customers using the Microsoft advertising campaigns

    [updated 4th March] Many people congratulated Microsoft after the Mr Busy campaigns allowed partners to drive their customers back to them using a MS campaign. Well, this is now being repeated for a number of campaigns. Today I found the click and go site to get them all ( http://www.campaigns.arvato-services.com/ ). You can get 200 post cards or 1,000 e-mails for free and then a low price for additional cards/ e-mails if required. The campaigns covered include: Business Productivity Customer Acquisition and Retention Security and Reliability Small Business PC Mr Busy This method of engaging is not new to the Small Business team and others have covered this before (eg Susanne here ), but it is worth re-highlighting this now as some of the campaigns have been renewed, so go back and visit the site!! ttfn David Technorati Tags: Microsoft , Marketing , Campaigns , Business Productivity , Customer Acquisition and Retention , Security and Reliability , Small Business PC , Mr Busy , Partner , SME , Small Business Server...
  • Microsoft Dynamics CRM 4.0 VPC Image

    I saw this and thought I would share for those who had not seen it - Microsoft Dynamics CRM 4.0 VPC Image Microsoft Dynamics CRM 4.0 VPC Image Get familiar with the upcoming Microsoft Dynamics CRM 4.0 release: Preview Microsoft Dynamics CRM 4.0 in a Virtual PC (VPC) image. Overview This Microsoft Dynamics CRM 4.0 preview leverages Release Candidate (RC0) code in a Virtual PC image. The demo is designed as a one-computer setup with Microsoft Dynamics CRM 4.0 server and Microsoft Dynamics CRM 4.0 client for Microsoft Outlook. Note: Although the image can be utilised on a single PC or laptop computer, it is strongly suggested that the image be run using an external USB 2.0 hard drive for best performance. If you do not have an external drive, you can run the image locally on the host computer; however, you will experience a decrease in performance. Contents This VPC contains the following: Microsoft Dynamics CRM 4.0 (RC0) Microsoft Dynamics CRM Laptop and Desktop Client Microsoft Dynamics CRM SDK (C:\CRM Tools\SDK...
  • Worldwide Partner Conference - WPC in Denver - what I know so far - Dynamics CRM Live

    Microsoft Announces Product Offerings and Customer Early Access Program for Microsoft Dynamics Live CRM - This could be huge - $44 per calendar month per user for Professional CRM and $59 for Enterprise edition (Professional Edition plus offline support)!!! Then, when you thought it was not so good for partners, look at the models: With the new Live service, partners in the Microsoft Dynamics CRM ecosystem will have new opportunities to deliver value to their customers and to drive revenue for their businesses by developing and deploying solutions across the three deployment options — Live, on-premise and partner-hosted models . For revenue in the new Live model, partners will be compensated on a recurring basis, not a one-time basis; each year they will receive 10 percent of the yearly Software as a Service (SaaS) subscription revenue for each customer for whom they are the partner of record. During 2008, a special incentive will allow partners to receive 15 percent of the SaaS subscription revenue for that year...
  • Important Sneak Peak – UK Small Business Symposium coming

    I can't reveal all the details, although I am sure others will, however we are working on special event for SBSC members. This event design incorporates your feedback and suggestions as to what you want to hear about, share as a community as well as information Microsoft needs to share with you. Expect useful information, the opportunity to network with your peers, Microsoft and partners and the ability to socialise too J The timeframe for this event is February 2007, in Reading, Manchester (or Leeds) and Edinburgh, although more sessions will happen in the afternoon in Reading due to availability of speakers and rooms. The ROUGH agenda looks like this Morning: UK Exec who actually cares about Small Business (such as Natalie Ayres - Director of SMS&P*) talking about: What's the view from the top? Why does everything you've heard matter? What's the opportunity for partners? Aileen Hannah – responsible for SBSC programme in the UK, talking about: Highlights & lowlights of the program so far Latest resources...
  • David Overton moving to a solution / revenue based role (it means I need to help partners sell)

    Many people ask me what I do and sometimes they are amazed with the answer "I help Microsoft Partners build solutions that deliver value to their small business partners – for free". This is a great job and part of it is to engage with as many partners as possible to improve the quality and knowledge around the solutions that can be built upon Microsoft technology. This year my role has a slightly different focus, but the way I achieve it will have many similarities. It has becoming important for me to ensure that partners are not just technically capable, but also selling solutions, sometimes even offering their customers alternative licensing options to suit their business needs. Some may see this as me selling out in some way, but while I love technology, if it is not applied correctly and you and I can't make money out of it, then there is a limit to the business value of the technology. I will still be blogging, posting on both business and technical ideas, but also be discussing how to...

(c)David Overton 2006-18