DavidOverton.com
This site is my way to share my views and general business and IT information with you about Microsoft, IT solutions for ISVs, technologists and businesses, large and small.  

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  • What can Microsoft do to help your business as a Microsoft Partner

    It is rare that I copy a MS web page directly, but the information in here is amazing and worth spreading the news on. I found the Microsoft Partner Drive Your Business web site and not only does it have the information below. It also has references like " Read How a Partner Maintains 100% Growth Year After Year ". If you have seen one or two of them, don't fret - look at all six options and tell me if even one of them was a nice surprise for you. Are you looking for ways to strengthen your business performance? Find out how partners in the Microsoft Partner Programme are outperforming 12 out of 14 industry benchmarks through market differentiation. Find Out the Partner Pathway to Business Performance Is your company as profitable as it could be? Take a comprehensive assessment that measures your business performance across key indicators, including profit margins and revenue growth. Get Your Customised Business Report Increase your market visibility, generate sales leads, and promote your business...
  • Win an XBOX 360 or 5 x Office and Vista while getting Microsoft to pay some or all of your Marketing Campaign Builder Expenses for Small Business PC, Branch Office solutions or Build Customer Connections Campaigns. Time limited - ends 30th April 2007

    Hopefully I have your attention, which is good. Microsoft UK are trying to encourage the use of our marketing tools and also gain some feedback. First of all, the prizes for the best feedback - an Xbox 360 system OR 5 x Vista Ultimate AND 5 x Office 2007 Pro. Next, the cash - we can offer a limited number of people £150 towards a marketing campaign - if that covers the whole of the campaign, then so be it and it has cost you nothing! This money is to be used at the UK Partner Campaign Builder portal. OK, so now for the pitch! As many of you know we like to help our partners in many ways here at Microsoft and one area that small business partners have asked for help is in the marketing area. Campaign Builder is a one stop shop to either produce materials and run the campaign yourself, or use the agency to run the campaign for you (or at least print the materials). Well, we have a limited number of discount vouchers to make this a £150 easier process. The idea is simple to do, simply do the following this April...
  • The Small Business Summit is coming - 19th - 23rd March - watch online

    [updated 29th March 2007] Now the event has happened you need to go to http://www.microsoft.com/smallbusiness/small-business-summit/FY07/SummitVideo/Watch.aspx to watch the various sessions. The Microsoft Small Business Summit is just around the corner: March 19-23. It's free, it's online, and we don't want you to miss it. To help you get the best value and training for your business, we've identified the top webcasts from the Small Business Summit. With links below, we've also simplified the process of adding your chosen webcasts as appointments on your Outlook calendar. On the date and time of your preferred webcasts, you have two easy options for viewing the live webcasts : Click the linked webcast title below. -Or- Click the linked webcast title in the Outlook appointment text. Note: To view the webcasts, you must have Windows Media Player installed. March 19, Day one (9:00 AM - 2:00 PM, Pacific Time) 9:00 AM - 10:00 AM - Keynote: Solutions for Small Business Kevin Turner, Chief Operating Officer, Microsoft...
  • Why the blue badge will not help you find prospects, but might help you turn them into customers

    I'm going to start with a contentious statement "The Blue Badge is the best scheme in the world for IT partners serving the small business sector". The second thing is that it is not a sales campaign to get people to buy from you. It is a quality assurance and community system. We have been having a bit of a discussion internally today about the "blue badge" - you know, the SBSC logo. This discussion is a little UK focused as some of the features and benefits are UK focused. The discussion was triggered by the questioning blog by Tim Long who wants to see the community do more to promote the benefits of the blue badge. We know this can work - in the US some members put together a radio show and those of you who know Harry Brelsford will remember that he played the commercial they did at many of the events. The simple truth that SBSC is a flag for partners to rally around and build communities, not a flag for prospects to rally around. The people in SBSC have something that sets them apart from the pack, but does...

(c)David Overton 2006-23