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  • More ways to engage with customers using the Microsoft advertising campaigns

    [updated 4th March] Many people congratulated Microsoft after the Mr Busy campaigns allowed partners to drive their customers back to them using a MS campaign. Well, this is now being repeated for a number of campaigns. Today I found the click and go site to get them all ( http://www.campaigns.arvato-services.com/ ). You can get 200 post cards or 1,000 e-mails for free and then a low price for additional cards/ e-mails if required. The campaigns covered include: Business Productivity Customer Acquisition and Retention Security and Reliability Small Business PC Mr Busy This method of engaging is not new to the Small Business team and others have covered this before (eg Susanne here ), but it is worth re-highlighting this now as some of the campaigns have been renewed, so go back and visit the site!! ttfn David Technorati Tags: Microsoft , Marketing , Campaigns , Business Productivity , Customer Acquisition and Retention , Security and Reliability , Small Business PC , Mr Busy , Partner , SME , Small Business Server...

  • Its a shame when plans don't work out - another side of the story (When Linux drives you to Windows)

    The e-week article Windows Server Woos Linux Customers has some very interest facts. Not all of them are pro-Microsoft, but it does show that some of the marketing fluff out there is not quite right yet either. The migrations come after a quarter in which Windows Server revenue grew faster than Linux revenue—the first time that has happened since research company IDC started tracking Linux server spending in 1998. Recent Linux-to-Windows converts include consumer products manufacturer Unilever, online retailer Overstock.com, French sports yacht Areva Challenge (the French entry for the 32nd America's Cup yacht race), and California candy maker Jelly Belly. Windows is particularly gaining ground against Unix and Linux on the supercomputing front, a space that Microsoft did not play in until 2006, when it released its Windows Compute Cluster Server 2003 product. <snip> Candy maker Jelly Belly, of Fairfield, Calif., had a challenge of a different kind: Its Linux-based VPN software, which it declined to...

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