David Overton's Blog and Discussion Site
This site is my way to share my views and general business and IT information with you about Microsoft, IT solutions for ISVs, technologists and businesses, large and small.  

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  • David Overton moving on to pastures new

    With a tear in my eye the time has come for me to move my stick hut somewhere new. I have loved working in and with the small business community and with a set of awesome partners who can complain and nag, but normally with good cause and that are more willing to say thank-you and "good job" when the time is right. To you all I take my hat off for making me feel so welcome. As a legacy we now have SBSC up and running, partner groups that support themselves, a voice into Microsoft from the smaller end of the partner community and a better understanding of the motivations of both Microsoft and our partners. We also have a new level of engagement with customers. I wish I could take credit for all of this, but I am just a figurehead for a great team of people inside Microsoft. A nice chap called Mark in the OEM team will be helping to drive Cougar knowledge through the community when the time comes (no, this is not the time yet, trust me), SBSC has been supported by Jen as many of you would have seen from...
  • Want Microsoft to get you leads - this is how you do it

    One of the most commonly asked questions is "How do I get Microsoft to send me leads?" While we run campaigns that point people to the bCentral site and the find a small business IT advisor process some want more direct action. Well, using the Mr Busy campaign you can now get us to carry our a campaign on your behalf. Yes, that is right, we will carry out a campaign on your behalf to people you want to - either by e-mail (EM) or post (DM). The process is really simple - go here and read the instructions. For the Post Card campaign we know that using post cards effectively communicate with your customers and provide short and focused information. You can customise the postcard with your company details, your logo and a relevant web URL and phone number. We advise that the URL you supply has information about the IT healthcheck to increase the number of customers then contacting you. Your postcards will be sent directly to your customers in a neutral envelope within five business days of you submitting...

(c)David Overton 2006-18