DavidOverton.com
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  • More ways to engage with customers using the Microsoft advertising campaigns

    [updated 4th March] Many people congratulated Microsoft after the Mr Busy campaigns allowed partners to drive their customers back to them using a MS campaign. Well, this is now being repeated for a number of campaigns. Today I found the click and go site to get them all ( http://www.campaigns.arvato-services.com/ ). You can get 200 post cards or 1,000 e-mails for free and then a low price for additional cards/ e-mails if required. The campaigns covered include: Business Productivity Customer Acquisition and Retention Security and Reliability Small Business PC Mr Busy This method of engaging is not new to the Small Business team and others have covered this before (eg Susanne here ), but it is worth re-highlighting this now as some of the campaigns have been renewed, so go back and visit the site!! ttfn David Technorati Tags: Microsoft , Marketing , Campaigns , Business Productivity , Customer Acquisition and Retention , Security and Reliability , Small Business PC , Mr Busy , Partner , SME , Small Business Server...
  • Win an XBOX 360 or 5 x Office and Vista while getting Microsoft to pay some or all of your Marketing Campaign Builder Expenses for Small Business PC, Branch Office solutions or Build Customer Connections Campaigns. Time limited - ends 30th April 2007

    Hopefully I have your attention, which is good. Microsoft UK are trying to encourage the use of our marketing tools and also gain some feedback. First of all, the prizes for the best feedback - an Xbox 360 system OR 5 x Vista Ultimate AND 5 x Office 2007 Pro. Next, the cash - we can offer a limited number of people £150 towards a marketing campaign - if that covers the whole of the campaign, then so be it and it has cost you nothing! This money is to be used at the UK Partner Campaign Builder portal. OK, so now for the pitch! As many of you know we like to help our partners in many ways here at Microsoft and one area that small business partners have asked for help is in the marketing area. Campaign Builder is a one stop shop to either produce materials and run the campaign yourself, or use the agency to run the campaign for you (or at least print the materials). Well, we have a limited number of discount vouchers to make this a £150 easier process. The idea is simple to do, simply do the following this April...
  • Sales tools, campaigns, downloads and brochures for Selling the Small Business PC (running Vista and Office 2007)

    Kerry in the Small Business team sent me this mail, so I thought I would forward it on. It is worth knowing that items from the stock shop are often free, including P&P. I’m getting lots of questions about what is available to partners to use to support the small business PC campaign. Details have been included in the campaign updates – but I understand the volume of email we all receive, so hopefully this will be more specific to your needs. We have the following produced and available: Item Details Where to get it! Campaign Builder This campaign promotes our latest product releases specifically for small businesses, Windows Vista™ Business and Microsoft® Office Small Business 2007 promoting how it’s going to transform the way they do business. Aimed at the small business owner/manager, it highlights how Windows Vista™ Business and Microsoft® Office Small Business 2007 introduces powerful new technologies that empower them and their employees to do so much more with their PC. Ultimately, helping them collaborate...
  • Using Windows Vista and Outlook 2007 in a Windows Small Business Server 2003 Network

    [updated 28th Feb 2007 - 07:47 with correct link for Outlook 2007 and Windows XP] Use this document to join computers that are running Windows Vista to your Windows Small Business Server 2003 network using the "Update for Windows Small Business Server 2003: Windows Vista and Outlook 2007 compatibility (KB 926505). http://www.microsoft.com/downloads/details.aspx?FamilyID=46E95C56-1A4C-45BD-8D69-5F41FF8F1F22&displaylang=en File Name: SBSVista_Conceptual.doc Date Published: 2/8/2007 Download Size: 265 KB The “Update for Windows Small Business Server 2003: Vista and Outlook 2007 compatibility (KB 926505)” adds support for the Client Deployment tools in Windows Small Business Server (Windows SBS), and it resolves compatibility issues for running Windows Vista and Microsoft Office 2007 in a Windows SBS network. Use this document to join computers running Windows Vista and Outlook 2007 in your Windows SBS network. You might also want to look at: · Vista and Office 2007 FAQs · Related Knowledge Base Articles KB 926505...
  • I'm sorry - I am not perfect and nor is Microsoft. Sometimes it is our fault

    I can be abrasive sometimes and whether it "is my fault" or not, I don't always understand others' point of views. To this I would like to say "It is my fault". Now, if you have got up off the floor, let me give you a few examples. I say "contact our customer support" and you say "I don't have time". Before I rant - OK, I understand this, if you could share the bug at some time, we will try to fix it. We haven't been able to identify it yet, so need your help I say "There is no OEM media, get over it" and you say "I need OEM media to do my installs". OK, I can't fix this one. I do understand where you are coming from. If I were to share the fact that in the UK, which is a low piracy country, our tests so far have shown between 10-15% of all copies of Windows are pirated and many come from Action Packs and other OEM keys, does that help understand why this is such an issue? I do wish I could give you back OEM media, but I've been told it is just not possible. While Microsoft did publish the changes coming, I now...
  • Just as predicted - Vista is driving new PC Sales - are you driving these into your customers?

    I was reading this http://news.com.com/Sales+of+boxed+Vista+copies+down+over+XP/2100-1016_3-6159700.html?tag=nefd.top and it said that Vista boxed product was down by 59% compared to XP and 32% by revenue (means people are buying Ultimate), but then noticed that it said PC sales were up 67%.. hmm, so I wonder what was on those. What we are seeing is people buying new PCs rather than upgrading. While people are doing that, perhaps we should ask our customers if they would like to take advantage of the great things that Vista, Office SBS and Windows Mobile can do for them and put together a package, potentially using Open Value Subscription to spread the cost (or finance) and help them get that new PC and everything else they need in 1 easy go :) ttfn David
  • Demo Showcase and Action Pack shipments

    [Please also read the Action Pack FAQ on this blog at http://uksbsguy.com/blogs/doverton/archive/2007/02/13/windows-vista-windows-xp-office-2003-and-office-2007-action-pack-update-my-faq.aspx ] Ok, so we failed to hit the January shipment, which is not something I am proud of, but everyone knows that we missed the shipment and my feelings already :-) If you are wanting to Demo Vista and Office then there are a few things you can do: Load it yourself and tell people how you use it Read the case study information on the bCentral web site and tell people about UK small businesses that are benefiting from the products already Portfolio Communications goes green Windows Vista and Microsoft Office 2007 system help PR company A portrait of a small business Photography company snaps up Windows Vista and Office 2007 Accountancy firm profits from Microsoft investment Windows Vista and Office 2007 lift Aggarwal and Co. Load one of your Action Pack instances onto a PC. If you want to upgrade to Ultimate then do so, or run...
  • Microsoft software for Charities in the UK

    OK, so once upon a time I used to give out software for charities, but those days are gone. However, there is a fantastic deal available for charities via the Charity Exchange. The software is donated by Microsoft (and others) and then an administration charge is added. There are various criteria to be met to use the Charity Technology Exchange, but the overall pricing is VERY good for charities - and of course, if the software is discounted as this is the right thing to do, perhaps so should the services too ;-) Anyway, the site can he found at http://www.ctxchange.org/ctx/browse_products/microsoft/default.asp and the prices include software assurance, so the Office 2003 and Windows XP prices entitle the charity to Office 2007 and Windows Vista Enterprise (as it is a Volume License). An example would be a 50 seat SBS Premium solution with Windows XP and Office 2003 (both upgradable - also note that a previous Windows OS is required on the PC to load the Windows OS - it is an upgrade, not a version that can be...
  • Vista and Office 2007 for Small Business (responding to more comments) - and the EVO Tour and more learnings (updated with links)

    Well, the EVO Tour is underway, with some initial bad feedback, we have taken that on board and now the feedback is MUCH better from all partners, including SBSC members, so the inital concerns appear have been answered - which is well done to the team for such a quick turnaround. When I answered the previous complaints " here ", I wanted to respond more fully to Martin's comments, so I will do that here. This is what Martin said that I will respond to now: "because this customer has temps that may or may not work on these platforms[David: Vista machines], the changes in UI between XP and Vista are significant that this solution[David: Using Vista on some machine] will not work. They believe (and so do I knowing the workforce) they are going to have to upgrade all of their Computers all 35 Desktops. On top of this, they are then going to have to ensure that all of the other LOB Apps run, and then train all users on the diverencies. That will cost the IT budget for the next 12 months so just isn't going to happen...
  • Vista and Office for Small Businesses - replying to Susanne's and Vijay's blogs

    Wow, I go on holiday, spend some time catching up on e-mail, and what do I find " There’s a whiff of coffee in the air… " asking if Microsoft can help position Vista and Office for small businesses and then Vijay also asking " What’s the Value Proposition…?? ". Now these two blogs acknowledge that there is value in both products, just that the communication of that value is not getting through. It is also worth me saying that I thoroughly appreicate and desire this sort of discourse. Without getting the occational slap around the face Microsoft can not improve what it does, especially if the slap is deserved. Lets start with some ground rules: Vista & Office are not something that every business has to buy either on the 30th November or the 30th January, some people can or will wait a month or two before they feel the need :-) Microsoft does not have all the answers - that is why we rely on a fantastic partner network to fill the gap between MSs view and the customers The products value is additive - one feature...
  • What can Vista and Office do for Small Businesses

    This post is in reply to some recent questions raised by partners on Vista and Office. While the documents referenced here will be posted on the UK Vista and Office Microsite, I have hosted them quicker for your convenience. Files: Top 10 reasons why Vista and Office are right for small businesses Top 4 reasons why Vista and Office are right for small business Document explaining to partners why the top ten features are great for small businesses Why should your customer Vista and Office? Because they need it to solve many IT and business problems. Let's start with run rate. Not everyone has Windows XP, so many people are dealing with the computers they bought over the last 7 years. These people will need to buy new PCs, when they do, what will you tell them? The answer is a business PC that is designed for the 21st century. For those who have newer PCs and are not sure then the answer is that they might not want to upgrade just yet - this is not a "once only" offer - it will take years to move the whole world...
  • Important Sneak Peak – UK Small Business Symposium coming

    I can't reveal all the details, although I am sure others will, however we are working on special event for SBSC members. This event design incorporates your feedback and suggestions as to what you want to hear about, share as a community as well as information Microsoft needs to share with you. Expect useful information, the opportunity to network with your peers, Microsoft and partners and the ability to socialise too J The timeframe for this event is February 2007, in Reading, Manchester (or Leeds) and Edinburgh, although more sessions will happen in the afternoon in Reading due to availability of speakers and rooms. The ROUGH agenda looks like this Morning: UK Exec who actually cares about Small Business (such as Natalie Ayres - Director of SMS&P*) talking about: What's the view from the top? Why does everything you've heard matter? What's the opportunity for partners? Aileen Hannah – responsible for SBSC programme in the UK, talking about: Highlights & lowlights of the program so far Latest resources...
  • Partner Perspectives - UK magazine for partners - and I'm in it :-)

    Tuesday, October 10, 2006 9:18 AM by UK Partner Online Landing this week The new partner magazine is out this week and it's fab. It's the second edition of the new look magazine that editor Nicola Meek is on point for delivering. It landed on my desk yesterday and I had a read last night over dinner. It really is an interesting read and I got through it in 20-30 mins. There's interesting insights into Microsoft as well as views from partners and industry trends. It blends sales. marketing and technical issues into a compelling read. This issue is all about technology change - very apt given the imminent launch of EVO (Exchange, Vista and Office). I love the front cover - not something you'd expect from an IT company! A problem we have with distribution of the magazine is getting it into your hands. Make sure you've profiled yourself at the Subscription Centre so that you receive it - tell your colleagues so they can get it to. Go to http://www.microsoft.com/uk/partner/partnering/subscription/ and profile yourself...
  • Microsoft Partner Virtual conference coming

    We are publishing a long list of mini-presentations, aka the virtual conference on 26th September. You will be able to hear loads about Microsoft, our plans and products from the managers and people in the know. Below are just some of the items I think might be of interest to you. For a full list, go to http://www.microsoft.com/uk/partner/partnerconfere... on or after 26th September. Some of the topics include: Karl Noakes introduces the Virtual Partner Conference. David James from Henley Management College talks about what successful businesses are doing today outside of our industry and within it. Hear a discussion between Nigel Montgomery of AMR Research and David James of Henley Management about the UK market trends, opportunity areas and how you can align your business to take full advantage. Steve Marsh talks you through the 2007 Microsoft Office System, addressing key areas including personal productivity, communication and collaboration, enterprise content management and business intelligence. Exploring...
  • James Akrigg is in the house and Out of Office... one of my best mentors FINALLY starts blogging

    This day has been a long time coming. James is someone who I always contact when I want to think out the box and apply creative solutions to problems. He is very technology savvy, but hides it much, much, much more than most people I speak to, when speaking to the business suit type of people. His skills cover almost anything from the Office System - old and new, Developer and OS (including Vista) and even has a good deal of search and online technology inside his head. Finally, he is a no BS type of guy. I would strongly recommend looking at his blog over at James Akrigg .:. Out of Office ttfn David
  • What do the Stone Roses, Chris Parkes and the Demo Showcase have in common? Apparently small business solutions that come in fours!!

    Chris, who I previously mentioned the other day, has been up to his old tricks. Not only does he think that the Demo Showcase is an amazing tool for everyone to be able to show and tell how a computer solution can solve real business problems, but he has done an amazing job of describing exactly what is in the kit for the small business partner. The small business demos cover a wide range of technologies, but everything is built using 1 SBS Virtual PC and one XP client VPC. This means that showing things like mobile devices and how they work is much easier than just showing 1 person a PDA or mobile phone. It also enables you to show accounting solutions, CRM etc and each one comes with an amazing script that you can change to suit your needs and they are even tailored to who you are talking to, be it the owner manager or the sales people, etc! For more info, pictures and the ability to leave comments, pop along to The Demo Showcase & Small Business & The Stone Roses ttfn David
  • What does the bCentral "Flexible Working Solutions from Microsoft" mean to you as a partner?

    I just opened up the latest newsletter from bCentral - if you don't get them, you should as hundred of thousands of people in the UK read the bCentral site and access this information. And if you were not sure, bCentral is the one stop shop from Microsoft for UK small businesses to find information on anything from finance to marketing (with a bit of technology in the middle). Anyway, while reading it, the top article was: Top tips to flexible working The benefits flexible working can bring to your business are significant. With the right technology, a flexible culture truly enhances the way you work because customers are better served and your employees are better looked after. For ten top tips to flexible working, download our free guide. Download the guide >> I thought, this looks interesting - the guide is a fantastic starter to explaining what the benefits of flexible working are for small businesses, so a simple read, and potentially mailing it to key prospects and customers would be top of my...
  • Are you near Exeter, then sign up quickly for the Small Business Ignite Tour as it is coming to you on the 29th August from 6pm

    Once again the Small Business Ignite Tour is coming out and this time it is Exeter. You need to sign-up quickly, so go to http://www.microsoft.com/uk/partner/training/ignite/default.aspx?id=Exeter and sign up for the Small Business Tour (as opposed to the tour with a date in the past). If you do not know about the Small Business Ignite Tour, then this is the rough agenda: Introduce just how big the business opportunity is in the land of small business Introduce the topics of Flexible Working and Collaborative Business as these will be the basis of marketing campaigns this year from Microsoft into small business customers Demonstrate technologies that you can deliver to give your customers the benefits they demand - such as : working from home or on the road, using the tools in SBS, Windows XP or Windows Mobile Sharing files between workers, customers and suppliers in a natural and secure way using WSS and Office When to consider a hosted solution and when to consider SBS How to stop searching and start finding...
  • Microsoft releases campaign builder tool for partners - Non-marketing folks can use it (as well as the marketing ones) as a step by step process for delivering Microsoft aligned marketing campaigns to your customers

    Imagine the scene - Microsoft is running a marketing set of events and awareness to encourage customers to buy their technology. We tell customers that they need to work with SBSC specialists and point them to the bCentral web site. However, at the same time, you also get the materials you need from Microsoft to run your own campaign - be it post cards, handouts, telephone scripts, letters. And using a simple tool it will take you a few minutes to create the materials. Below is a walkthrough of how I built a campaign for SBS using 5 types of material (Telemarketing script, Postcard, Business Letter, e-Mail and Flyer) 1st off, you need to visit the Campaign Builder Web site and log in. This enabled you to choose the campaign that is right for you. You may notice it looked at the fact that I am a registered partner with the SBSC badge, so suggested the SBS Campaign (there are also campaigns for solutions that major in Office, Windows, CRM and so on). One I had selected the campaigns, it is simply a case of walking...
  • UK Research shows that small business owner managers are doing everything to avoid working at the weekend - is this good or bad news for IT suppliers?

    I came across this article which suggests that small business owner / managers are avoiding working at the weekend. The article is backed by research from Barclays Bank . There are a few facts that really sound out to me: The development and uptake of new technologies is having a positive impact on hours worked: - 46 per cent of businesses with internet access work a standard 5 day week, compared to just 35 per cent of those without. Owners of small and medium businesses in the UK work 24 hours longer each week than the rest of the UK workforce 43 per cent said they now will not work weekends compared to 36 per cent in 2003 and Sundays have become even more precious with only 29 per cent admitting to working on that day compared to 36 per cent in 2003. On average entrepreneurs are spending over 15 hours a week – equivalent to almost two full days for most workers – on administration. Six out of ten entrepreneurs feel that regulation is a barrier to doing business, particularly in larger SMEs, where...
  • Channel Business Says "Partners’ Vista marketing must drive solutions message"

    Having attended the [wpc] conference it was interesting to view this press coverage of the Vista message. It is true that Vista (and Office for that matter) will be marketted by Microsoft to both consumers and businesses alike. At the moment we are still building the messages for UK small businesses (We are running a technology adoption programme to get evidence specific for small business customers for the 1st time in the UK), but the article states that partners will need to think about customer solutions in their PR rather than just "safer, easier, faster" type messages. The campaigns will be based on our People Ready Business messaging and we will have materials for partners to use via campaign builder and other tools freely available to partners . ttfn David Related Links: http://212.21.97.148/magsites/cb/content/news/newsarticle.asp?CatID=12&ArticleID=1080
  • Great Training on Small Business+

    Small Business+ has been seen as something that might be scary for a few partners - is Microsoft trying to take away the very business that most partners are searching for? This is interesting as I was talking to one partner last week who said that the types of questions that SB+ sought to answer were the ones that when they charged the customer for the support, customer got upset. The reason for this was that when a customer phones up and asks a question that takes just 5 minutes to resolve, how do you bill them - per the 5 minutes, by the quarter of an hour. If you try to track all of these, you end up in a admin mess and often a costly one at that. Since the original concern, not much in the way of bad press has aired, so I can only assume this was not the killer many had assumed. Also add to the fact that we are working on how to give a pre-selected partner contact details to the customer means that this can become a support service for both the partner and customer rather than a burden to the partner. Now...
  • David Overton moving to a solution / revenue based role (it means I need to help partners sell)

    Many people ask me what I do and sometimes they are amazed with the answer "I help Microsoft Partners build solutions that deliver value to their small business partners – for free". This is a great job and part of it is to engage with as many partners as possible to improve the quality and knowledge around the solutions that can be built upon Microsoft technology. This year my role has a slightly different focus, but the way I achieve it will have many similarities. It has becoming important for me to ensure that partners are not just technically capable, but also selling solutions, sometimes even offering their customers alternative licensing options to suit their business needs. Some may see this as me selling out in some way, but while I love technology, if it is not applied correctly and you and I can't make money out of it, then there is a limit to the business value of the technology. I will still be blogging, posting on both business and technical ideas, but also be discussing how to...
  • Summary of Worldwide Partner Conference (WPC) just before I leave

    so, I have about 5 mins to write this, so it will be short & sweet. From the Small Business pre-day: event was sold out people told us licensing was still not up to scratch, but Eric Ligman's lessthancoffee.com site was very useful Much of the information for people was how to run a small business as it 1) enables us all to understand what is going on in the minds of our customers and 2) since many SBSC members are small businesses, hopefully gives them some ideas on how to be more successful as a business The Sloan Brothers were the highlight for me in advice ( http://startupnation.com ) - they said Got for 10% of the Watermelon, not 90% of the grape - this basically meant get funding and help to grow your business - keeping ownership of your business is more than just the number of shares - it is being there, so even if other people own 90% of the equity, you are still in charge. Outsource non-core skills Hitch your wagon to a star - eg Microsoft, but also someone local who will recommend you - so you get...
  • Off to Partner Conference in Boston - see you blogging from there

    Hello, just a quick note to say that I am due to fly today @ 11am to Boston for the Partner Conference - if you are going then I will see you there, if not, you can read about it here. ttfn David

(c)David Overton 2006-23