http://192.168.2.20/blogs/doverton/archive/2006/07/26/Too-technical-to-successfully-sell-or-market-you-and-your-business-and-your-capabilities-_2D00_-think-again_2100_.aspxI often find it interesting when talking to many small business partners about their business. These people are often very credible and capable technically, but struggle when it comes to &quot;running a business&quot; especially on some aspects of &quot;marketing&quot;enCommunityServer 2008.5 SP2 (Build: 40407.4157)http://192.168.2.20/blogs/doverton/archive/2006/07/26/Too-technical-to-successfully-sell-or-market-you-and-your-business-and-your-capabilities-_2D00_-think-again_2100_.aspx#870Wed, 26 Jul 2006 15:28:11 GMT72050d9c-4f41-4a16-9f70-ebbf2c98a2c7:870mlimburnGood comments, specially point 3. Somehow in the last 6 months or so, I have become a business man first and foremost and technically gifted secondly. Now I have to be told to shut up most of the time. I was reminded about this when speaking AT the Bank Manager last week. I say AT, because she couldn't get a word in. So shut up and listen, if you don't listen you won't know what your customer is asking for!!!<div style="clear:both;"></div><img src="http://192.168.2.20/aggbug.aspx?PostID=870" width="1" height="1">