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I have always like the Assess and win program along with the Technology Assessment Toolkit, although some say they have little to learn from it. It is one of those things where someone says "I need more stuff from Microsoft, but not anything to help me sell because I am great at that already."...
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It is rare that I copy a MS web page directly, but the information in here is amazing and worth spreading the news on. I found the Microsoft Partner Drive Your Business web site and not only does it have the information below. It also has references like " Read How a Partner Maintains 100% Growth...