Hi,
so one of the often asked questions is "How do I take my business to market without spending a huge amount". While I don't have all the answers, this question is often asked and I have seen answers on both www.bCentral.co.uk - THE UK destination for Small Businesses, but I also saw this article on the US MS site - http://www.microsoft.com/smallbusiness/resources/marketing/customer_service_acquisition/10_low_cost_ways_to_market_your_business.mspx?xid=c0007 - it has the top ten tips that we recommendations and by simply going through the guide and asking your customer "Would you consider doing this", you can start to get the grey matter going. In fact though, don't ask the question above, ask this one - it becomes easier to clear the fog around the benefit of technology "What would be the impact on your business if you did X?" - and try to get that impact down to a financial statement - this is your budget :-)
Of note, the Marketing pages on bCentral are not all about product and can be found at http://www.bcentral.co.uk/marketing/marketing.mspx - it includes basic questions and answers on marketing, plus the absolutely fab "How to guides" (http://www.bcentral.co.uk/downloadcentre/default.aspx). You might also want to look at the direct marketing guide produced with Experian - http://www.bcentral.co.uk/downloads/guides/directmarketing_guide.pdf
ttfn
David
Posted
Sun, Mar 12 2006 8:51 PM
by
David Overton