Imagine the scene - Microsoft is running a marketing set of events and awareness to encourage customers to buy their technology. We tell customers that they need to work with SBSC specialists and point them to the bCentral web site.
However, at the same time, you also get the materials you need from Microsoft to run your own campaign - be it post cards, handouts, telephone scripts, letters. And using a simple tool it will take you a few minutes to create the materials. Below is a walkthrough of how I built a campaign for SBS using 5 types of material (Telemarketing script, Postcard, Business Letter, e-Mail and Flyer)
1st off, you need to visit the Campaign Builder Web site and log in. This enabled you to choose the campaign that is right for you. You may notice it looked at the fact that I am a registered partner with the SBSC badge, so suggested the SBS Campaign (there are also campaigns for solutions that major in Office, Windows, CRM and so on).
One I had selected the campaigns, it is simply a case of walking through the process. I ticked the boxes for all 5 templates offered and hit the next button. I then proceeded to fill in the details for each template, modifying them from the standard MS text where desired and inserting my logo etc.
At any time I could stop - so after I had competed the two above, this is what the summary of the process showed:
I then continued on in the same vane and completed the e-mail, flyer and call script.
This then took me to the fulfilment screen - here I can choose to have these printed and potentially managed by Arvato, or I can take the materials and run. I opted to download the materials for myself.
I then had the ability to download these materials - very simply really. While I would strongly recommend you do not use the materials I produced - you can see them here:
ttfn
David
Posted
Fri, Jul 28 2006 3:42 PM
by
David Overton