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This site is my way to share my views and general business and IT information with you about Microsoft, IT solutions for ISVs, technologists and businesses, large and small.  
So your profile info is on MS Partner site and partner finder, so now you MUST update your solution profiles to be found - here is why and how it takes 10 mins

You are all hopefully aware of the need to update your profile information and the web site url in it so that when one of the small businesses follows up on one of our campaigns and clicks on the find a partner link (UK) they can find information about you that makes them want to buy from you.

Well, we are now talking about solutions to our customers and this is where you can now create and update your solution profile so that you can have several solutions profiled on the site.  Each solution can have a completely separate description and URL, so no longer does everything have to be generic. 

This means that if a customer is looking for a sharing solution, they find out about by searching the solution finder tool, click on it, read more, then click the url that is not generic, so they actually call you and buy something from you.

How do you do all this, here is the profile that took me a good 5-10 minutes to put together - I suggest you spend a bit more time on yours, but it will be worth it as we move to the new system over time.

So here are the steps:

Step 1 is simple, write a title that people will think "that is what I want" and then write about the solution in honest terms such that a customer or partner will think "This is for me". Remember that customers who are not technical will read this, so don't over-use jargon etc

Step 2, tick the elements that you offer in this solution.  Is it hardware, software, services or a combination of them.  Also, what products do you support in this solution.  This is important as the solution finder will be used on product pages to find solutions built using a specific product

Step 3, select the horizontal, industry (vertical) and customer size information.  Remember to scroll right down to the bottom to tick Small Business

  

Step 4, Pick all the locations and languages you serve to ensure only people in your catchment see your solution.  It is better for people who you are unwilling to travel too to not see your stuff

Step 5, fill in the contact information, any references etc to make contacting your and believing you solution easier

Step 6 - publish it

That is it, have a look and see how it all works.

 

ttfn

 

David


Posted Thu, Aug 17 2006 1:08 AM by David Overton

Comments

David Overton's Blog wrote Can customers find you on the Microsoft web site? Did you know that the "old" method for customers to find you is being turned off on June 14th? Have you added your solution Finder profile yet? If not, prepare to disappear
on Thu, May 31 2007 2:22 PM

Promote your business online The Microsoft Resource Directory, listing all Microsoft partners, will be

Philip E. wrote re: So your profile info is on MS Partner site and partner finder, so now you MUST update your solution profiles to be found - here is why and how it takes 10 mins
on Wed, Jun 6 2007 8:15 PM
Pingback: http://blog.mpecsinc.ca/2007/06/microsoft-partner-promoting-your.html Thanks for the information David! Philip MPECS Inc.

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