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This site is my way to share my views and general business and IT information with you about Microsoft, IT solutions for ISVs, technologists and businesses, large and small.  
Who is Captain Campaign and how to sell more?

CCanimated

Time and again the number one question I get outside the technical arena is people want leads from Microsoft - "go and advertise for me and hand me the leads so I can do business with these customers."  I know this sounds pointed, and it is meant to, I have had partners be even more direct with me as to what they think Microsoft should do for them to make them acquiring customers easier!

Now we do do advertising, but we don't "hand" the leads to you.  We take customers to the "find a partner tool" on bCentral and ask them to find a partner.  If the find you, click on the link for you, but the web site does not entice them to call, there is nothing we can do about it as Microsoft - (have you asked some prospective customers to look at your website to see if it is a plus or a minus?).

So what can we do to help, well, besides our campaigns, we can help you run mini-campaigns that align to what we do ourselves, but you get to customise it to your needs.  To find out how this works, how to do it and who captain campaign is, click the nice graphic above!

To help get a bit of fun into the process, we also have a funky screensaver that can be downloaded from https://partner.microsoft.com/UK/salesmarketing/createdemand/40035272 

As always, let me know what you think, or if not me, why not let Lorrayne know - more about her at http://blogs.technet.com/msppuk/archive/2006/12/05/who-fits-size-9-red-boots.aspx

ttfn

 

David


Posted Wed, Dec 6 2006 7:39 AM by David Overton

Comments

David Overton's Blog wrote Partner TV and how you can do your own marketing and sell more using Captain Campaign
on Thu, Jan 18 2007 11:21 AM

I've mentioned Captain Campaign before and now Lorrayne Gilbert talks on Partner-TV about marketing with

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