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This site is my way to share my views and general business and IT information with you about Microsoft, IT solutions for ISVs, technologists and businesses, large and small.  
Want Microsoft to get you leads - this is how you do it

imageOne of the most commonly asked questions is "How do I get Microsoft to send me leads?"  While we run campaigns that point people to the bCentral site and the find a small business IT advisor process some want more direct action.

Well, using the Mr Busy campaign you can now get us to carry our a campaign on your behalf.  Yes, that is right, we will carry out a campaign on your behalf to people you want to - either by e-mail (EM) or post (DM).  The process is really simple - go here and read the instructions.

For the Post Card campaign we know that using post cards effectively communicate with your customers and provide short and focused information.  You can customise the postcard with your company details, your logo and a relevant web URL and phone number. We advise that the URL you supply has information about the IT healthcheck to increase the number of customers then contacting you.  Your postcards will be sent directly to your customers in a neutral envelope within five
business days of you submitting the contact list.

The timing for a e-mail campaign are good as research has shown that more marketing messages are reach their targets via email than previously.  A helpful and targeted communication, headed by a pertinent subject line is an excellent and fast way to contact your customers!  Your emails will be sent within two calendar days and you will receive a full reporting, including
emails sent, links clicked, bounced emails etc. With this report you will be able to identify the potential within your customer base.  To see the output is may be worth putting yourself on the list of recipients :-)

In each case it is a 3 stage process:

  1. Personalise the campaign
  2. Provide company logo
  3. It gets sent out

Enjoy and tell me about your successes.

 

ttfn

David


Posted Wed, May 23 2007 9:58 AM by David Overton

Comments

Tim Long wrote re: Want Microsoft to get you leads - this is how you do it
on Thu, May 24 2007 2:06 AM

I had my first lead from Microsoft today and it was generated through my activities around Office Live. Thanks Microsoft!

BMS Blog: Everything SBS in the UK. » Microsoft Server Event wrote BMS Blog: Everything SBS in the UK. » Microsoft Server Event
on Thu, May 24 2007 7:42 AM

Pingback from  BMS Blog: Everything SBS in the UK. » Microsoft Server Event

Mark Anderson wrote re: Want Microsoft to get you leads - this is how you do it
on Thu, Jul 9 2009 12:11 AM

Dave

The go here link seems to be a dead link

David Overton wrote re: Want Microsoft to get you leads - this is how you do it
on Thu, Jul 9 2009 11:13 PM

The reason you are seeing an issue is because this campaign is 2 years old - things have moved on since then :-)

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