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We may live in the Web 1.5/2.0/3.0 world, but most of our customers don't - Online office suites barely register with public, says study

Just a final one before I go to bed (been at home ill today, so fired off some blogs while I was bed bound) - It is funny how much noise Saas and applications like Office suites online get in the IT press, yet go to your average consumer and you are down with 26% who are aware of them and just 6% who have tried them - and most of these are not regular users.  Just reminds us to keep our feet firmly on the same planet as those of our customers, or help them very carefully to step to the new planet.

A new study by the NPD Group doesn't paint a great picture for the current state of online productivity suites. If the numbers from a survey of 600 US residents are to be believed, most of us have never heard of, let alone tried, products such as Google Docs or Zoho. Considering various factors such as visibility and the industry's untested waters though, these numbers could be due for a significant shift in the coming years.

According to NPD Group numbers, 73 percent of the 600 Americans surveyed have never heard of online office suites, while another 20 percent have, but simply haven't tried any for one reason or another. The remaining six percent of respondents are split between those who have heard of the suites and either haven't used them again, use them infrequently, and use both online suites and desktop apps like Microsoft Office. Based on these numbers, some have already written a eulogy for Web 2.0 office suites, but that assessment might be a bit early.

Online office suites barely register with public, says study; that may change as they mature




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Posted Wed, Jan 16 2008 11:36 PM by David Overton


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