I got this comment recently on one of the blogs and decided to respond to each part as it covers so many topics. It seems you have some useful info, albeit widely available, info here, thanks. MS raised its action pack pricing by 50% a few years back. And yes, if you were to use the various server licenses, it would be a fair value. I choose the word fair intentionally, as the intent is, or should be, for IT companies to become experienced with its product, in order to do what?… sell it! The action pack is all about generating sales. We should get it free. The info here is available in other places, but people were having trouble finding it, so I brought it all together in one place. With regard to the Action Pack being free - I completely disagree - If you are selling almost any other product (in any industry) - you might get demonstration items, one or two people might even get the odd free item, but many people will not be able to run their business of of it. You can get eval copies of Vista & Office - online trials etc, but if you can't see the value in the products (yes, even the upgrades, Office 2007 and the servers) when you are paying a fraction of the price that your customers are paying then I personally doubt it is right for you - at £200, £500 or £0. You are running a business, just like your many of your customers - you invest in that business and this is not a large investment. Does Intel or AMD give you free processors for all your systems when a new one comes out? How about your hardware, Internet connection or so on. If you are selling to home users, they have to pay quite a chunk for the hardware, software and your time - if you can't honestly say "I would spend that money on that" that I am sure your customers will figure it out. End user experiences, either SMB, corporate, individual or otherwise should be the primary concern. In short, I obviously don’t have direct access to the volume of consultants you said you do, but I can’t find anyone, online or otherwise, that’s happy with this “upgrade...