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  • Do you want to understand more about Small Biz and Microsoft, meet cool people, influence and discuss our strategy

    OK, so the Worldwide Partner Conference (WPC) is coming. As with many things in the MS International world, we have some firsts coming up. The WPC is always a huge event for understanding and changing MS strategy and networking with both key MS people and also key people in the community. This is also the time to hear from industry experts about the external influences on the market and how to take advantage and prepare for them. You may think this all sounds a big "la-de-da", but a little while ago at WPC someone asked Steve B in an open session why MS people had great demos, but our partners did not. Within 6 months we had added the Technical Demonstration Toolkit for partners to our offerings. You can have this impact if you ask the right questions too. We have a day in the pre-conference dedicated to Small Business, with a fee for non-SBSC members, but SBSC people get entry for free. More information on the conference can be found at http://www.microsoft.com/partner/events/wwpartnerconference/ and it is already...

  • 10 tips on how you and your customers can easily market their business

    Hi, so one of the often asked questions is "How do I take my business to market without spending a huge amount". While I don't have all the answers, this question is often asked and I have seen answers on both www.bCentral.co.uk - THE UK destination for Small Businesses, but I also saw this article on the US MS site - http://www.microsoft.com/smallbusiness/resources/marketing/customer_service_acquisition/10_low_cost_ways_to_market_your_business.mspx?xid=c0007 - it has the top ten tips that we recommendations and by simply going through the guide and asking your customer "Would you consider doing this", you can start to get the grey matter going. In fact though, don't ask the question above, ask this one - it becomes easier to clear the fog around the benefit of technology "What would be the impact on your business if you did X?" - and try to get that impact down to a financial statement - this is your budget :-) Of note, the Marketing pages on bCentral are not all about product and can be found at http://www.bcentral...

  • How the IDC whitepapers can help you choose a new business area - or Turning presentations into information for those who were "not there"

    Hi, So the previous blog entry talked about the IDC information for all those at the Harry B event - Lets explain how they can help you change your business if you were not there. Have you ever wanted to know what people are doing to be successful in a particular area of business that you might want to expand into? I know that I always like to be early into a new segment, but not the 1 st . The IDC whitepapers give you this information on the following technologies and areas – have a look and tell me what you think: Delivering Server Solutions with SBS 2003 From 2005 through 2009, more than one million servers are expected to be installed in small businesses worldwide.* This market opportunity is unmatched by any other segment and is a key opportunity for Microsoft partners. Read this article to get specific guidelines, best practices, and tools for building a business around first-server deployments, entry-level installations, enhanced deployments, and migration projects. *Source: IDC Delivering Maintenance and...
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